With millions of mobile apps in the various app stores, getting your app visible is one of the biggest issues facing mobile app publishers today.
WHAT IS ASO?
ASO is the process of optimizing mobile apps to rank higher in an app store’s search results for specific searched. The main objective is to get higher app ranks to increase the traffic to your app page and therefore boost your app downloads.
WHY IS IT IMPORTANT?
Mobile traffic is huge! It has grown from 1% of global traffic in 2008 to 30% in 2013 and now is expected to be over 50% in 2016. When users are on a mobile device some studies have identified they can spend up to 80% using apps. More importantly according to Forrester more than 60% of users find apps through searches on the corresponding app stores. Making sure that your App is visible and gets found in the app stores is critical to your success.
HOW DOES IT WORK?
The components that affect your ASO con are slightly differ from Apple’s App Store and Goggle’s Play Store however these are some of the most well-known ranking factors:
Onsite Factors
- Keyword use in name and descriptions
- Visual use of icons and screen shots
Offsite Factors
- Volume of installs & download growth (download velocity)
- Volume of ratings
- Value of ratings
- Number of uninstalls
- App usage frequency
- Backlinks: webpages linking to your app page
OUR ASO STRATEGIES:
Unlike with traditional website search engine optimisation and SEM, the partial success of an ASO strategy does include a mix were paid advertising and organic optimisation work together harmoniously to increase download velocity. Our strategies combine both channels to increase app rankings including:
ONSITE OPTIMISATION:
- Keyword and competitor Research
- Optimisations: tittles, descriptions and visuals
OFFSITE OPTIMISATION:
- Mobile Paid Advertising: we will create a paid advertising campaign to increase the download velocity using:
- Search Marketing – Ads in search engines that will give the user to download the app
- Social Media Marketing – Ads on the main social media platforms: Facebook, Youtube, Twitter, Linkedin.
- Display Networks: Ads in banner formats in both websites and other Apps
- Link Building: We will build links from third party websites to your PlayStore page from third party websites to increase its relevance.
- Review & Ratings Analysis : We will keep a close eye on what the review progress is to make sure its high and positive enough.
- Reporting: monthly we will present reports on the ranking progress and competitors activity.
Mobile & Tech companies that trust in us: